How to avoid the 'Alice in Wonderland' syndrome at yacht shows (linkedin.com)
At yacht shows, your employees are the gateway to business partnerships.

Whether you're a small, medium or large yachting business, ensure you look beyond the physical components of your exhibition stand such as the stand design, logo, furniture, wall coverings, lightings, catering and printed collateral.

Make sure you brief your client-facing staff - even temporary staff - with a consistent message that aligns with the values of your company.  At a busy yacht show, potential customers need to understand WHY your company exists and WHY they should choose you.

Find out how to avoid the 'Alice in Wonderland' syndrome at yacht shows here:  https://www.linkedin.com/pulse/how-avoid-alice-wonderland-syndrome-yacht-shows-rebecca-whitlocke/